Trend 4: Eye Focus
How does TrūAura mascara measure up?
Who has heard of the expression in the cosmetic industry, “lipstick index”? This is a term that started during the early 2000s recession.
Inexpensive makeup items came to be known as “an affordable pick-me-up.” What was the major purchase being made at the time? You guessed it, LIPSTICK.
“Lipstick Index” Top Trend for this fall 2021 through next summer 2022 is an eye focus as mascara.
How does TrūAura mascara measure up?
Lash Enhancing Mascara: Lengthen, curl, lift, and strengthen lashes without smudging or flaking using this long-wearing, water-resistant formula. This volumizing mascara is enriched with natural ingredients that create an optimal environment for healthy, noticeably fuller looking lashes.
TO USE: Wiggle the wand at the base of lashes then sweep upward from root to tip. Apply multiple coats for added volume.
OPHTHALMOLOGIST TESTED - SAFE FOR CONTACT LENS WEARERS
- 100% of panelists agree or strongly agree that the mascara was easy to remove.*
- 100% of panelists agree or strongly agree that the mascara does not clump.*
- 96% of panelists agree or strongly agree that the mascara provides instant length.*
- 86% of panelists agree or strongly agree that the mascara provides instant definition.*
* results based on consumer panel of 30 women
Next Trend Tip: The Microbiome
